“Success is measured by the lives you help transform”
About Ashley
I started as developer and team lead with more than 24 years of experience creating complex systems and mentoring others.
When redundancy closed one chapter I chose to begin another. Rather than see it as an ending I saw a chance to build something meaningful.
As a father of two NICU graduates I understand the emotional and practical challenges families face. I also saw how charities doing incredible work often struggle to connect with the businesses that could fund their mission.
This insight led me to create Haijahr, not as a business chasing profit but as a bridge between charities and companies with purpose.
Through speaking and consultancy Haijahr helps businesses discover their purpose and dedicate part of their profits to causes that matter, creating partnerships that change lives.
Along this journey I have joined the amazing HelpBnk community, been a guest on Simon Squibb’s Simon Says show and received pitch feedback from Simon Sinek.
These experiences continue to shape how I think about purpose, collaboration and impact.
My journey is about turning personal trials into purposeful action and helping others do the same.
Growth does not happen in isolation. It happens when we show up for others.
Speaking Engagements
I speak on two powerful themes, bringing real stories and actionable ideas to audiences.
Why Purpose Matters: Building Businesses That Create Real Social Impact
How to define company purpose, launch CSR programs and build partnerships that deliver measurable change.
Navigating the NICU: A Parent’s Journey
Honest insights from our family’s time in neonatal intensive care, supporting parents, caregivers and future nurses.
For more information about these talks visit: Talking Events on Haijahr
Booking note: All bookings go through Haijahr at [email protected]
Conversations and Media
I have shared my journey on podcasts including Lead The Way, All4Inclusion and DCT Recruitment “Icing on the Career Cake”, with more episodes dropping soon like Miracle Moon.
Topics range from NICU resilience to purpose driven business and leadership.
If you would like me on your podcast please go through Haijahr at [email protected]
My Upcoming Book
I am rewriting my book Tiny Warriors: Lena & Luca.
It shares our family’s powerful journey through the NICU with honesty and hope, showing how tiny fighters can inspire enormous courage.
This new edition will include deeper reflections, the second open heart surgery and fresh insights to support parents, caregivers and anyone seeking strength in difficult times.
Preorder information will be available soon.